Concepts

Gain a basic understanding of Duzlo’s core concepts so you can start using it efficiently.

A clipper is a user who earns money by posting content. Clippers discover content on Duzlo, post clips of it to their social accounts, and earn based on how their posts perform. It is common for experienced clippers to post clips through several social media accounts, each branded to a different niche (e.g. pop culture, sports, health, finance, etc). Learn more

Creator

A creator is a user who provides content to be clipped and funds to compensate clippers. Creators import their content, set a weekly spend limit, and reward clippers for generating exposure on their content. Instead of manually managing clippers, creators rely on Duzlo’s system to get their latest content clipped up and mass-distributed while their budget is intelligently distributed across submissions based on performance. Learn more

Submission

A submission is a post created by a clipper and submitted to a specific piece of content on Duzlo. Once approved, the submission becomes eligible to earn rewards based on its performance relative to other active submissions. Submissions are typically reviewed within 12 to 24 hours. Payments do not begin until the submission is approved and surpasses 1,000 views. Learn more

Content

Content is a piece of long-form media imported to Duzlo by creators who want to get it clipped up and mass-distributed. Each piece of content acts as a container for submissions and has its own submission deadline, performance metrics, and optional earning mechanics, such as Boosts. Learn more

Submission deadline

The submission deadline is the cutoff for when new posts can be submitted for a piece of content. After this point, no new submissions are accepted, but any existing approved submissions remain active and can continue earning. The deadline only affects the ability to submit new posts and does not impact earnings for posts that have already been approved. Submission deadlines are in place to help creators shift clipper attention on their latest content. Learn more

Channel

A channel contains all of a creator’s content for clippers to discover. It acts as the central hub where creators manage their content, submissions, spend limits, and billing. Each channel has a dedicated payment method for credit top-ups. A single Duzlo user can have multiple channels, which is often the best practice for agencies who wish to run multiple creators’ clipping through a single Duzlo account. Learn more

Content source

A content source is a connected social account (e.g. YouTube) that feeds new content into Duzlo. Once connected, new content can be automatically imported and made available for clippers to discover, without any action needed from creators. Using filters, creators can control which content is automatically imported, allowing them to prioritize specific video durations or formats. Learn more

Earning & Rewards

Earning period

The earning period is the time window during which an approved submission is eligible to earn rewards. Each submission can earn for up to 7 days from the moment it is posted, regardless of when the submission deadline occurs. Once the earning period ends, the submission can no longer generate earnings. Even if a submission was posted on the final day before a piece of content reaches its submission deadline, the submission can still earn for up to 7 days. This ensures every approved post has a full and fair opportunity to perform over time, even if it gains traction later than most. Learn more

RPM vs CPM

RPM and CPM both represent value per 1,000 views, but from different perspectives. Clippers see RPM (Reward per Mille), which reflects what they are earning, while creators see CPM (Cost per Mille), which reflects the total average they are paying across all submissions. On Duzlo, these rates are not fixed and can fluctuate based on performance, competition for rewards, and overall system dynamics. Learn more

Payment

A payment is the process of rewards being distributed to a submission as it earns. Payments occur continuously over time (as often as every minute) as views are generated and rewards are allocated. Earnings accumulate in a user’s Duzlo balance and typically become available for withdrawal within 48–72 hours. Learn more

Payout

The transfer of earnings to your external account (i.e. bank account). Payouts move funds from your Duzlo balance to your connected bank account. Payouts are initiated by the user through the dashboard and are processed according to standard payout timelines. Learn more

Weekly limit

The weekly limit is the maximum amount a creator is willing to spend per week across all content on their channel. This budget is not spent all at once but is gradually distributed across all active submissions on the channel through our adaptive rewards system. The system allocates this budget dynamically based on performance relative to all other active submissions, meaning stronger submissions receive a larger share of rewards, while still enabling the smaller submissions to earn through their full lifecycle. Learn more

CPM limit

The CPM limit is the maximum effective rate a creator is willing to pay per 1,000 views when participation and view velocity is extremely low. It acts as a control mechanism to maintain cost efficiency and prevent overpaying for performance, while keeping the incentive high when appropriate. This limit influences how rewards are distributed across submissions and is configured at the channel level. Learn more

Boosts

Boosts are additional budget allocations applied to a specific piece of content. When a Boost is applied, a greater share of rewards is directed toward submissions tied to that content. Boosts are typically used to increase visibility, improve performance, and raise the Opportunity Score of a piece of content. Boosts typically expire after 7 days regardless of usage. The funds that back Boosts are pulled from the channel’s credit balance, which can result in more frequent credit top-ups for creators. Learn more

Live RPM estimate

The live RPM estimate is a real-time estimate of what submissions are currently earning per 1,000 views and is displayed to clippers when they view content on Duzlo. This estimated value fluctuates based on how many views are competing for available rewards. When paired with the Opportunity Score, it can help inform clipper decisions. Learn more

Opportunity Score

The Opportunity Score is a holistic estimate of a piece of content’s earning potential. It considers factors such as current RPM and content virality. Even when RPM is lower or declining, strong virality can still present meaningful earning opportunities. This score is designed to help clippers decide what content to focus on, while simultaneously guiding creators on where additional spend through Boosts may be effective. Learn more

Credits

Credits are funds added by creators to power rewards on Duzlo. They are required to publish a channel. Once a channel is active, credits are typically purchased through automatic top-ups and are consumed as submissions earn. Credits enable continuous distribution by ensuring there are always funds available to reward performance. Learn more