Opportunity Score
A holistic estimate of a piece of content’s earning potential.
Overview
Opportunity Score helps simplify Duzlo’s adaptive rewards system by giving a high-level signal of where earning potential currently exists. It considers factors such as current RPM, submission activity, spend rate, Boosts, and content virality.
Because Duzlo’s reward system is dynamic, earnings are not fixed. A lower RPM does not always mean low opportunity, and a higher RPM does not guarantee strong earnings. Opportunity Score balances these variables to help you quickly assess where your time is most likely to be rewarded.
Labels
The app uses the following opportunity badges:
| Badge | Meaning |
|---|---|
Excellent | Highest earning potential relative to current demand and budget. |
Good | Strong earning potential, but with more competition or variability. |
Moderate | Can still earn well, but may require more testing or patience. |
Low | Lower current earning potential, often due to competition or limited data. |
Excellent Opportunity
Content marked as an excellent opportunity is typically easy to generate views from and has strong earning potential relative to available spend. These are often the most attractive opportunities, with a healthy balance of demand (views) and supply (budget and rewards).
Good Opportunity
Content classified as a good opportunity generally performs well but may have moderate competition from other submissions. While still strong, earnings may depend more on how your post performs relative to others.
Moderate Opportunity
Content marked as a moderate opportunity should not be overlooked, but may require more effort, testing, or patience to earn from. These opportunities can still be profitable, especially for clippers who are able to identify angles or formats that outperform others.
Low Opportunity
Content with a low Opportunity Score typically indicates one of two scenarios: either demand is very high relative to available budget (e.g. highly competitive or already saturated content), or the content has not yet demonstrated strong performance potential.
In some cases, new content or newly launched channels may appear as low opportunity simply due to limited data relevant to that specific piece of content. As more submissions and performance data become available, the score may adjust.
Strategy
Opportunity Score is designed to help you prioritize where to spend your time.
Clippers should use it alongside the live RPM estimate to identify content with strong earning potential, while creators can use it to understand where additional spend, such as Boosts, may improve performance and attract more submissions.
It is best used as a directional signal, not a guarantee.